Develop sales training presentations and deliver trainings to a wide variety of sales partners to aid in understanding key product features and benefits, product positioning, and competitive comparison.Develop pricing strategy to produce the highest possible long-term market share.Conduct routine business analyses and reviews with clear measurable metrics to evaluate portfolio performance and implement appropriate action.Perform market research, monitor competitive activity and identify customer needs.Evaluate ROI of marketing programs and look for ways to improve.Generate new product demand and funnel into nurture activities for marketing qualified leads.Identify and create opportunities to partner with key opinion leaders for customer collaborations.Strategically manage the marketing channel mix to communicate a value proposition and uniquely position our solutions.Understand the market dynamics to effectively target customer groups with applicable messaging and collateral.Develop and execute marketing campaigns to achieve success in the cell and gene therapy market.As a result of your ability to interact at all levels within the company including working closely with Marketing, R&D and Production, you will support the continued success as a whole. Additionally, you will enhance promotional marketing materials and launch new products by effectively translating your understanding of customer needs. Senior Marketing Product Manager – Cell and Gene Therapy (Clinical)Īs a member of our team, you will strategically manage the cell and gene therapy product portfolio and related products.
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